HAILEY GABRON

hailey.gabron@gmail.com | (202) 595-4283 | Linkedin

  • EDUCATION

    University of Michigan - Ann Arbor, MI                   May 2026

    College of Literature, Science, & Arts

    • Bachelor of Arts in Communications and Media; Minor in Entrepreneurship ( GPA: 3.83/4.0 - University Honors Designation)

    • London School of Business Certificate in Brand Management Aligning Business, Brand, and Behavior

    Stephen M. Ross School of Business

    • Sales and Business Development Certificate                                                                            May 2026

    WORK EXPERIENCE 

    GUESS, Los Angeles, CA

    E-commerce and Merchandising Intern                            June 2024-August 2024

    • Optimize site presentation and navigation for US and CA markets to maximize sales and maintain brand image by merchandising digital catalogs based on ongoing marketing campaigns, product launches, and pricing initiatives utilizing the Salesforce platform. 

    • Coordinate a monthly email marketing strategy, including production schedule, creative development, copywriting, and analysis. 

    • Collaborate across internal teams, including buyers, photo studios, copywriters, creative and visual departments, ensuring consistent brand standards and optimal operational practices while working closely with GUESS Jeans, GUESS Originals, and Marciano teams to execute weekly email and SMS launches and maintain website consistency.

    Sandy’s Boutique, Ann Arbor, MI

    Head of Design                                                 2024-Present

    • Produce unique logos and merchandise designs that align with the boutique's brand identity, enhancing product appeal and seamlessly integrating with the store environment to attract customers.

    • Partner with over 48 female-owned businesses to create strategic, collaborative designs, working closely to highlight and promote their brands through innovative and cohesive design solutions.

    740 Project, Los Angeles, CA

    Marketing Intern                             2024-Present 

    • Brainstorm and develop innovative digital content strategies for 740 Project, the top urban/pop digital agency, driving visibility for emerging talent by leveraging expertise in streaming, social platforms, PR, and events.  

    LEADERSHIP & ACTIVITIES 

    Michigan Journal for the Business of Fashion (MASH), Ann Arbor, MI                                                                                         

    Vice President of Internal Operations                                                                2024-Present

    • Oversee and manage scheduling for multiple teams (graphics, editorial, strategy, comms) by developing internal schedules, processes, and leading 60+ member workshops resulting in increased club membership, participation, and funding.  

    • Launched a guest speaker program to educate members on current marketing and competitive brand insights; spearheaded mentorship from prominent faculty and private sector speakers.

    Operations Team Leader                                                                            2023-2024

    • Directed inaugural charity fashion show ‘Mashquerade’ from event logistics to inviting external vendors with a budget of ~$5k; raised sponsorship funding from local brands, selling 200 tickets.  

    • Spearheaded and executed a social media/print marketing campaign for campus-wide annual up-cycling thrift initiative through Instagram, TikTok, and; raised ~$2k for the New Standard Institute.  

    Executive Editorial Chair                                                                    2022-2023

    • Pitched and published over 15 articles on the intersection of business/fashion and edited peer submissions under deadlines. 

    Michigan Fashion Media Summit (MFMS), Ann Arbor, MI 

    Internal Marketing Coordinator                           2024-Present

    • Strategize with creative and social media teams to develop dynamic marketing activations, collaborations, and press initiatives that generate buzz and elevate the summit's presence.

    • Research and identify potential brand partners and keynote speakers, forming strategic relationships to expand the summit’s reach. 

    Hopelessly Yellow, Ann Arbor, MI 

    Graphic Designer, Merchandise Designer               2023- Present 

    • Craft content to enhance digital brand highlighting mental wellness and positivity on Instagram. 

    • Develop graphic illustrations through Adobe Illustrator including detailed drawings, character designs, infographics, and typography to develop social media posts and music album covers that align with brand identity. 

    • Collaborate with founders to produce Hopelessly Yellow apparel, expanding to multiple universities across the country, ensuring brand consistency and customization for each campus’s unique culture and identity. 

    SKILLS 

    • Proficient in Salesforce, MailChimp, Microsoft Office, Adobe Premiere Pro, Adobe Illustrator, Photoshop, Google Workspace

    • Conducted Holton-Arms Website Redesign; Director of Holton-Arms’ Annual PUNCH Fashion Show